Both companies said that the program is designed to be accessible to people with more serious health issues, including one or more chronic diseases, rather than those who are already fit and healthy.
“From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise by keeping up with their kids — we designed Attain for everyone,” said Alan Lotvin, executive vice president of transformation for CVS Health, in a statement. “We understand that you don’t need to be a personal trainer or work out several hours a day to be healthier.”
Members can incorporate their health history and their Apple Watch data. Apple Watch currently measures users’ steps, heart rate, heart rhythm and more, and Aetna can integrate members’ claims information.
Because of that, the app can recommend healthy actions to the individual, such as daily active calorie goals or to take a 10-minute walk.
These recommendations to members might change over time, as the app gets smarter about each user’s needs. For instance, rather than simply recommending a flu shot, it might prompt a user to get one more urgently if there’s been an outbreak of the disease in their area.
“As we learn over time, the goal is to make more customized recommendations that will help members accomplish their goals and live healthier lives,” said Apple COO Jeff Williams in a statement.